Over the past decades, music videos have grown into a key element of a musical career. More recently, new technologies have made a cheap and worldwide access to both production and broadcast of music videos widely available, but also provided music video makers with new tools, allowing them to incorporate various levels of interaction in their work. Unofficial videos multiplied, while creative minds around the globe were finding inventive ways to enhance the music video experience, incorporating other artistic elements in their work : dance, comedy, visual arts, costumes, plastic arts and storytelling. No longer confined to the strict boundaries of its traditional format, music video is a form of art of its own.
Along the years, it has also given birth to a new creative industry, which rallies a wide range of skills and areas of expertise. Be they directors, producers, editors, DOP or colorists, they are all taking part to its development. They all put forward their singular vision and aesthetics, making the collaborations with artists and bands even more inspiring and engaging. MUVI celebrates their creations.
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